

You lead teams. You hit targets. People respect you.But at home? You're drifting.Your wife is exhausted carrying the mental load. Your kids are growing up fast—shaped more by culture than by you. You're reacting instead of leading.You don't have a fatherhood problem. You have a systems problem.At work, you've got frameworks— roles, plans, accountability. At home, you're winging it.That ends now.
Guilt about missing moments while crushing it at work
Respected professionally but struggling to lead at home
Family is your highest priority, but your calendar doesn't show it
You want to be intentional but don't know where to start
Leading your family with the same confidence, clarity, and consistency you bring to the office
Your wife feeling supported, not alone
Your kids developing the character and values that will define them for life
Finally having a plan, not just good intentions
Being the present, intentional father you want to be
our philosophy
This approach isn't for everyone. Here's what we believe:Fathers are called to lead. Not dominate. Not abdicate. Lead. You carry ultimate responsibility for what matters most. This isn't about perfection. It's about presence, intention, and commitment.Masculinity isn't toxic—it's essential. Real men find fulfillment by prioritizing effort over ease, others over themselves, and the eternal over the temporal. Fathers provide, protect, cast vision, and model character. These aren't outdated ideas. They're timeless principles.Marriage is a leadership team. Like any strong business team, each person leans into their strengths. Splitting everything 50/50 is unrealistic and impractical. Confusion about roles creates friction. Clarity creates peace.You already know how to lead—just not at home. Vision, culture, roles, accountability, rhythms, strategic planning—you use these at work every day. Now it's time to apply them where it matters most.Systems beat good intentions. You don't drift toward intentionality. There's plenty of motivational content out there. What's missing? Application. Practical steps. A system you can actually follow.We focus on the process and enjoy the journey. We can't guarantee results. Our kids will make their own choices. But we can stack the odds in their favor. We lead with intention. We enjoy the journey while letting go of the guilt.Strong families are united in mission We're raising confident, capable adults who know what they believe and have the character to live it out. FamLEAD families are building legacies and contributing to something greater.This is for traditional dads who want a proven framework and practical steps. If that's you, welcome. You're with your people.


Is this right for you?
This quick 10-question self-assessment will show how your leadership skills are transferring to your family life.You'll evaluate your family across key areas:
Vision & Values
Leadership Presence
Marriage Alignment
Connection Rhythms
Structure & Accountability
Faith & Formation
Family Rhythms
Growth & Milestones
Environment & Protection
Legacy & Purpose
It takes 2 minutes. You'll get your score immediately.
Ready To Get Started?
The Proven 5-Part Plan to Begin Leading Your Family with the Same Clarity You Bring to Work.This isn't parenting advice. It's a leadership framework adapted for the people who matter most.1. Vision & Culture
Define the future you want for your family and shape the values that will get you there. At work, you'd never lead without a clear vision. Your family deserves the same.2. Roles & Relationships
Take on your responsibility as family CEO, align with your wife as the leadership team, and identify specific knowledge, skills, and character goals for your kids.3. Family Rhythms
Establish family habits like dinners together, family meetings, and one-on-one time to strengthen bonds and reinforce values.4. Expectations & Accountability
Set age-appropriate responsibilities and create a system of clear expectations, consequences, and follow-through.5. Milestone Moments
Mark key transitions with identity-shaping experiences your kids will never forget.


DIVE DEEP
Transform from Reactive Dad to Intentional LeaderThis isn't a course. It's a transformation.Over 30 days, you'll build a complete family leadership system from the ground up—with weekly 1-on-1 coaching, a brotherhood of like-minded dads, and a proven framework.Here's Exactly What You'll Accomplish:Week 1: Leadership & Roles
You'll define your legacy, align with your wife as a leadership team, and step fully into your role as family CEO. And you'll identify the most important challenges facing your family.Week 2: Culture & Rhythms
You'll craft your family mission, identify your core values, and establish daily/weekly rhythms that bring your mission and values to life.Week 3: Vision & Plans
You'll create a 3-year story, a plan for the year ahead, and a 90-day journey. You'll finally have clarity on what you're accomplishing together.Week 4: Accountability
You'll build a system of responsibilities, freedoms, and consequences that teaches your kids to own their choices. Clear expectations replace constant conflict.Day 29-30: Milestones & Next Steps
You'll plan your first milestone moment and commit to the long-term legacy you're building.
The Sprint is for fathers who are serious about taking the next step.There is no fee.The cost is your time and full commitment.
about me
I've spent 15+ years in senior leadership roles—including CEO positions—across businesses and nonprofits. I've implemented multiple business operating systems, served on boards, and led teams through growth and transformation.I've also participated in masterminds and led men's groups for over 5 years, walking alongside dozens of fathers who wanted to level up in every area of life.But for years, I was winning at work while drifting at home.I'm married to my wife for nearly 20 years. We have four kids—two boys and two girls, ages 8, 10, 13, and 15. My family is my highest priority. But I didn't have a plan. I had systems for the office, but no intentional system for my family.So I started building one.I pulled from leadership frameworks, books, podcasts, and conversations with other fathers. I tested these ideas with my own family—celebrating wins, learning from failures, and refining what actually works. Over time, it became a complete system that brought clarity, structure, and intentionality to our home.This isn't just theory. It's a proven system built from real leadership experience, tested in the trenches of daily family life, and refined through years of implementation.Now I'm on a mission to share what I've learned and walk alongside other fathers who want to lead their families with the same intention they bring to the rest of life.If you're ready to stop drifting and start leading, let's connect.

Weekly Insights for Dads who are the trusted, respected CEOs of their families.Every week you'll get practical frameworks you can implement immediately, real stories from dads building legacy along with tools, tips, and challenges to sharpen your leadership at home.No fluff. No spam. Just actionable wisdom for intentional fathers.
Have a question? Want to connect? Ready to join the next Sprint cohort? Fill out the form below or connect with me directly.Andrew Kroes
[email protected]
208-880-8285